Canopy Management introduces Wine Sisterhood®:  an innovative new model for wine brand development which gathers consumer insights to build highly personal and well-differentiated brands.   Powerful sales and marketing strategies bring the wines to life.

Canopy Management has developed an innovative new form of information-gathering with a goal to provide the female consumer with "what she wants."  Bearing the trademark, Wine Sisterhood®, our proprietary methodology gathers strategic insights about this powerful consumer, leading to more effective brand-building and greater sales.

Through the use of interactive tools, the Wine Sisterhood empowers female consumers to help guide brand development, allowing them to directly participate in the creation of new wines and to share their stories, insights and opinions.  As a result of this ongoing exchange, the consumer-brand relationship begins to grow well before the wine hits the shelves.  The Canopy team uses information gathered from the authentic experiences of the Wine Sisters to create unique brand stories and packaging, breaking through the clutter and uniformity of the wine aisle.